{"product_id":"5gn0ud71ezox","title":"The Four Principles : Multiply Your Impact in Life and Leadership by Adrian Gore [Paperback]","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eExpert advice to master your potential, from the founder and CEO of Discovery and Vitality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAdrian Gore built a company from a single, bold idea into a global financial group serving over 40 million customers across more than forty markets. He didn’t just scale a business; he created a whole new shared-value business model, a system so revolutionary it’s taught as a case study at Harvard Business School and has been recognized by Fortune magazine as ‘changing the world’.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn The Four Principles, Gore reveals the framework and guiding principles that powered this success for the first time. Moving beyond standard leadership advice, he explores the behavioural science and ‘multiplier effect’ that occur when these four principles intersect:\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"a-ordered-list a-vertical\"\u003e\u003c\/ol\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eDisciplined Optimism\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWe have a default tendency to seek out negative signals. Learn why choosing optimism is the most rational path to seizing overlooked opportunities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eFocused Urgency\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWhy your perceived time to make an impact is shorter than you think. Recognizing this can act as your greatest motivator.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eDeclared Goals\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003ePsychologically, avoiding a loss feels twice as important as achieving a gain. Setting bold goals triggers this force, unlocking radical motivation and decisive action.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eThe ‘Pareto Tail’\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eBuilding on the other principles, learning to identify and target a few high-power decisions can determine your life’s entire trajectory.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGore argues that our instincts, shaped for a simpler, linear world, often mislead us in today’s complex, networked age. The Four Principles challenges these outdated mental models and shows you how to harness your potential for truly remarkable results – personally and professionally.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003e‘Important reading for those aspiring to leadership or seeking to make an impact on the world’ – Lord William Hague, Chancellor of the University of Oxford\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003e‘The Four Principles distils decades of leadership and insight into a practical framework that explains what matters – and why’ – Sir Mark Tucker, Chairman, AIA Group\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Pan Macmilan","offers":[{"title":"Default Title","offer_id":49734356369658,"sku":"5GN0UD71EZOX","price":642.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/0473\/5226\/files\/5GN0UD71EZOX.jpg?v=1785007782","url":"https:\/\/versoz.co.in\/products\/5gn0ud71ezox","provider":"VERSOZ","version":"1.0","type":"link"}