{"product_id":"6vkol84w70i1","title":"Think Bigger: How to Innovate [Paperback]","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eThink Bigger\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e, Sheena Iyengar―an acclaimed author and expert in the science of choice―answers a timeless question with enormous implications for problems of all kinds across the world: “How can I get my best ideas?”\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eIyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.\u003cbr\u003e\u003cbr\u003eFor anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Columbia Business School Publishing","offers":[{"title":"Default Title","offer_id":48328388903162,"sku":"6VKOL84W70I1","price":573.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/0473\/5226\/files\/6VKOL84W70I1_1.jpg?v=1724919972","url":"https:\/\/versoz.co.in\/products\/6vkol84w70i1","provider":"VERSOZ","version":"1.0","type":"link"}