{"product_id":"brief-case-how-brands-create-desire-trust-and-culture-sanjay-arora-prh-india-local-print","title":"Brief Case: How Brands Create Desire, Trust And Culture by Sanjay Arora [Paperback]","description":"\u003cp\u003e\u003cstrong data-start=\"17\" data-end=\"33\"\u003e\u003cem data-start=\"19\" data-end=\"31\"\u003eBrief Case\u003c\/em\u003e\u003c\/strong\u003e explores the stories behind some of the world’s most successful and memorable brands. Through 40 real-life case studies, it examines the psychology, cultural influences, consumer behaviour and strategic business decisions that shaped major marketing successes and failures, featuring brands such as Bisleri, Maggi, Dettol, Parle-G, LEGO, Dyson and Spotify.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":50469699289338,"sku":"7BV5SKJEZ93L","price":279.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/0473\/5226\/files\/9789377300586_1_1.jpg?v=1790842801","url":"https:\/\/versoz.co.in\/products\/brief-case-how-brands-create-desire-trust-and-culture-sanjay-arora-prh-india-local-print","provider":"VERSOZ","version":"1.0","type":"link"}