{"product_id":"q7myzatw4g2j","title":"From Unknown to Unforgettable: Strategies and Stories to Transform Your Start-Up into a Trustworthy","description":"\u003cp\u003e\u003cspan\u003eTransforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIf you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read.\u003c\/span\u003e\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":48328000045306,"sku":"Q7MYZATW4G2J","price":279.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/0473\/5226\/files\/Q7MYZATW4G2J_1.jpg?v=1748612181","url":"https:\/\/versoz.co.in\/products\/q7myzatw4g2j","provider":"VERSOZ","version":"1.0","type":"link"}