{"product_id":"sfchz98ju4ye","title":"Emotion by Design by Greg Hoffman [PAPER BACK]","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003e'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eHappy Sexy Millionaire\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHow did Nike go from being a small sneaker brand to the world's most revered company?\u003cbr\u003e\u003cbr\u003eWhy do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?\u003cbr\u003e\u003cbr\u003eAnd what can any founder or marketer learn from them?\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003eGreg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.\u003cbr\u003e\u003cbr\u003e'Great story, amazing career, so inspirational . . . I couldn't put it down' \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eChris Evans\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e'The ultimate playbook to unleash creativity in any team' \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eJake Humphrey, author of\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eHigh Performance\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eRory Sutherland, Vice-Chairman of Ogilvy and author of\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eAlchemy\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e'Brilliant . . . Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger' \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eNir Eyal, author of\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eHooked\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e'This book made me smile in my soul' \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eMary Portas\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e'Remarkable . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before' \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eJonah Berger, author of\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eContagious\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":48327904985338,"sku":"SFCHZ98JU4YE","price":425.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/0473\/5226\/files\/SFCHZ98JU4YE_1.jpg?v=1747124576","url":"https:\/\/versoz.co.in\/products\/sfchz98ju4ye","provider":"VERSOZ","version":"1.0","type":"link"}