{"product_id":"the-house-that-zee-built-surbhi-dahiya-rupa-publications","title":"THE HOUSE THAT ZEE BUILT by Surbhi Dahiya [Paperback]","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe House That Zee Built\u003c\/em\u003e\u003c\/strong\u003e is a \u003cstrong\u003ebusiness and corporate history\u003c\/strong\u003e documenting the rise of the Goenka family and the transformation of their modest family enterprise into \u003cstrong\u003eZee\u003c\/strong\u003e, one of India’s major media and entertainment conglomerates.\u003c\/p\u003e\n\u003cp\u003eBeginning in \u003cstrong\u003e1890 in undivided Punjab\u003c\/strong\u003e, the book traces the family’s journey from agriculture and traditional business to \u003cstrong\u003eSubhash Chandra’s pioneering venture into satellite television\u003c\/strong\u003e, which ultimately transformed the Indian television landscape. It examines how Zee’s ambitious business model helped establish television as a major commercial industry in India and attracted international media giants to the country.\u003c\/p\u003e\n\u003cp\u003eThe book also focuses on the \u003cstrong\u003epeople, entrepreneurial strategies and organisational decisions\u003c\/strong\u003e behind Zee’s growth, particularly the roles of \u003cstrong\u003eSubhash Chandra and his sons Punit and Amit Goenka\u003c\/strong\u003e. Through anecdotes, inputs from Zee’s core team and analysis of the media industry, it explores both the company’s achievements and its internal upheavals and future challenges.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Rupa Publications","offers":[{"title":"Default Title","offer_id":46789146542330,"sku":"W5GRZ2T4JO91","price":497.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/0473\/5226\/files\/9789390918683_1_1.jpg?v=1788023255","url":"https:\/\/versoz.co.in\/products\/the-house-that-zee-built-surbhi-dahiya-rupa-publications","provider":"VERSOZ","version":"1.0","type":"link"}