{"product_id":"w2qdo4mjlinx","title":"TODDY TO TEQUILA : The Story of Alcohol in India by Sandhya Mulchandani [Hardcover]","description":"\u003cp\u003e\u003cspan\u003eAlcohol in India has never been just a drink; it has also been a ritual, a taboo, a temptation and a tool of power. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eToddy to Tequila\u003c\/span\u003e\u003cspan\u003e uncovers the deeper story, of how alcohol evolved alongside India itself.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom Vedic altars and tribal stills to Mughal durbars, colonial taverns and today’s sleek distilleries, alcohol has been worshipped and banned, taxed and outlawed, served in earthen pots and showcased in jewelled goblets. It has served as sacred libation, social glue, political weapon and economic engine, reflecting the shifting currents of faith, class and authority.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTracing millennia of myth, medicine, empire and society, this book dismantles persistent notions about Indians and drinking, revealing instead a patchwork of traditions unique to the subcontinent. At its core are the people who brewed, celebrated, condemned and controlled alcohol: gods and ascetics, kings and soldiers, women distillers and reformers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIndia’s history of alcohol is ultimately a history of India itself.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Juggernaut","offers":[{"title":"Default Title","offer_id":48253925622010,"sku":"W2QDO4MJLINX","price":510.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/0473\/5226\/files\/9789353456771_1.jpg?v=1783355982","url":"https:\/\/versoz.co.in\/products\/w2qdo4mjlinx","provider":"VERSOZ","version":"1.0","type":"link"}