{"product_id":"yj7fzcm35pvk","title":"Never Out Of Print The Rupa Story: The Journey Of An Independent Indian Publisher by RAJEN MEHRA [Hardcover]","description":"\u003cp\u003e\u003cspan\u003eRupa began on a Calcutta pavement in 1936, when D. Mehra, an impecunious but driven salesman,\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003edecided to try his hand at selling books. Within a generation, he had established Rupa as a major\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003epurveyor of imported books. Successive generations would make the firm the country's leading\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003edistributor of English-language trade books, representing some of the world's most important publishers,\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eincluding Penguin, HarperCollins, Faber and many more. As the company grew, it began publishing\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eits own titles. Legendary film-maker Satyajit Ray designed the publishing house's first colophon and\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ebecame one of its earliest patrons. Other notables on the Rupa list included sportsmen like Sunil\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGavaskar, whose memoir, Sunny Days, gave it one of its bestsellers; Chetan Bhagat, who would go\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eon to become India's largest-selling author within a few years; and Ruskin Bond, the country's most\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ebeloved writer. Over the decades, as the Indian publishing milieu was reshaped by new entrants\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003efrom around the world, Rupa continued to maintain its position as a fiercely independent publisher\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eof important books, at the forefront of the Indian publishing scene.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBesides providing readers with an engrossing account of how the publishing business works, the\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ebook is studded with stories of the idiosyncratic behavior of literary stars, eye-opening anecdotes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eof how some of the country's biggest bestsellers came to be published and tips on what it takes to\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003emake a bestseller.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEye-opening and entertaining, Never Out of Print is the story of a publishing firm that has revolutionized the way books are published, marketed, sold and read in India.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Rupa Publications","offers":[{"title":"Default Title","offer_id":48329514909946,"sku":"YJ7FZCM35PVK","price":388.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/0473\/5226\/files\/9789355204196_1_1.jpg?v=1766727158","url":"https:\/\/versoz.co.in\/products\/yj7fzcm35pvk","provider":"VERSOZ","version":"1.0","type":"link"}