Essentials of Entrepreneurship by Vijay Kapur & Sandhita Purbi [Paperback]

Salient features of the book: A fresh approach to understanding the dynamic and complex world of business. Integrating the text with real-life entrepreneurial scenarios and select entrepreneurship developments in management literature given as Box Items to enhance experiential learning of real entrepreneurial practices. Latest developments in Entrepreneurship like Intrapreneurship, Startup India Action Plan, various Government Schemes, Laws and Acts assisting young aspirants to become entrepreneurs as well as AI and Entrepreneurship have been covered to enable students to compete effectively in today’s business world. Usage of diagrams and tabular formats for quick grasp of the subject. Learning Objectives of Chapters curated strictly as per the syllabus, followed by simple and comprehensive text. Key Terms and their definitions, followed by Chapter Exercises sub-divided under Objective Type Questions including MCQs, Assertion-Reason Questions, Analogy Questions, Fill in the blanks, True or False, Diagram/Image-based Questions, Short Answer Questions, Long Answer Questions, Case-based Questions along with answers and Practice Questions. All of these are as per the latest examination pattern to facilitate understanding of each chapter in a systematic manner. Project Work at the end of the book to help students write their own project file with ease. One Model Test Paper (Solved) to familiarise students with the likely examination pattern. One Self-Practice Paper to help students face the examination with confidence.