No Fear, No Failure by Lorraine Marchand [Hardcover]

No Fear, No Failure by Lorraine H. Marchand examines why organizations that claim to value innovation often struggle to turn new ideas into meaningful change, largely because of a fear of failure and resistance to the status quo. Drawing on interviews with business leaders, case studies, and practical experience, Marchand presents the “5C’s” framework—Customer First, Culture, Collaboration, Change, and Chance—to help organizations build environments where creativity and experimentation can thrive. The book provides actionable strategies and tools for embedding innovation into organizational culture, driving sustainable growth, and preparing businesses for the future.