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Brief Case: How Brands Create Desire, Trust And Culture by Sanjay Arora [Paperback]

Brief Case: How Brands Create Desire, Trust And Culture by Sanjay Arora [Paperback]

SKU:7BV5SKJEZ93L

ISBN13: 978-93-77300-58-6

Paperback English book | Pages: 312

Business, Management, and Non-fiction Adults

Author: Sanjay Arora | Published by: Penguin Random House

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Brief Case explores the stories behind some of the world’s most successful and memorable brands. Through 40 real-life case studies, it examines the psychology, cultural influences, consumer behaviour and strategic business decisions that shaped major marketing successes and failures, featuring brands such as Bisleri, Maggi, Dettol, Parle-G, LEGO, Dyson and Spotify.

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Brief Case: How Brands Create Desire, Trust And Culture by Sanjay Arora [Paperback]7BV5SKJEZ93L
Brief Case: How Brands Create Desire, Trust And Culture by Sanjay Arora [Paperback]7BV5SKJEZ93L
Regular price
Rs. 399.00
Sale price
Rs. 279.00/ea
Rs. 0.00
Regular price
Rs. 399.00
Sale price
Rs. 279.00/ea
Rs. 0.00