Brief Case: How Brands Create Desire, Trust And Culture by Sanjay Arora [Paperback]
Brief Case: How Brands Create Desire, Trust And Culture by Sanjay Arora [Paperback]
SKU:7BV5SKJEZ93L
ISBN13: 978-93-77300-58-6
Paperback English book | Pages: 312
Business, Management, and Non-fiction Adults
Author: Sanjay Arora | Published by: Penguin Random House
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Replacement only - within 10 days
Brief Case explores the stories behind some of the world’s most successful and memorable brands. Through 40 real-life case studies, it examines the psychology, cultural influences, consumer behaviour and strategic business decisions that shaped major marketing successes and failures, featuring brands such as Bisleri, Maggi, Dettol, Parle-G, LEGO, Dyson and Spotify.
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