Shop Different: A Retail Story by Ron Johnson [Paperback]
Shop Different: A Retail Story by Ron Johnson [Paperback]
SKU:W8M92YCJ6T0Q
ISBN13: 978-00-08766-40-5
Paperback English book | Pages: 320
Business and Management Adults
Author: Ron Johnson | Published by: HarperCollins Publishers
In stock
Replacement only - within 10 days
In Shop Different: How Retail Revealed Apple's Genius, Ron Johnson recounts how he helped create the Apple Store after being hired by Steve Jobs in 2000. Drawing on his insider experience, he describes how the two developed a retail philosophy centred on customer service, human connection, and memorable experiences rather than simply selling products. The book explores the vision, collaboration, and leadership behind Apple's retail success, while reflecting on the future of physical stores in an increasingly digital world. It also considers the broader lessons of innovation, business success, and the enduring importance of human relationships in an age shaped by technology and artificial intelligence.
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