Stop Being A Bad Negotiator: The Real Rules Of Influence, Power And Human Behaviour by Sandeep Das [Paperback]

Stop Being a Bad Negotiator challenges conventional ideas that successful negotiation is always rational, collaborative, or focused on win-win outcomes. It argues that negotiations are strongly influenced by subconscious factors such as emotions, biases, fear, ego, status, perceptions, and storytelling. Using practical illustrations, business examples, and popular culture references, the book offers real-world insights for negotiating salaries, promotions, sales, funding, property purchases, vendor agreements, and everyday interpersonal situations. Its central aim is to help readers understand the hidden dynamics of negotiation and become more effective in high-stakes conversations.