The Art Of Enduring: How Great Companies Turn Crisis Into Opportunity by Saurabh Mukherjea; Salil Desai [Hardcover]

The decade 2015–25 was one that tested the resilience of corporate India as it battled one crisis after another―from demonetization to GST roll-out, from COVID-19 to trade wars and supply chain chaos. The Art of Enduring highlights companies that outpaced India’s GDP and generated returns on capital exceeding 15 per cent every year for a decade and a half, including the tumultuous period of 2015–25. From India’s
500 largest companies only five made the cut: Bajaj Finance, Titan, Dr Lal PathLabs, Divi’s Labs and Tata Elxsi. These companies are no strangers to crises, having turned decades of disruptions into formidable strengths and repeat success. Their triumphs were constructed by ordinary Indians whose hard work, intellect and passion achieved extraordinary outcomes. In these companies, one finds entrepreneurs like Dr Arvind Lal, who embraces spirituality over market capitalization, or professionals such as Bhaskar Bhat, Rajeev Jain and Om Manchanda, who redefined what hired CEOs can achieve. In an era of celebrity founders, these are the quiet compounders. A follow-up to the bestseller, The Unusual Billionaires, this book tells the stories of institutions that teach us the Art of Enduring.