THE HOUSE THAT ZEE BUILT by Surbhi Dahiya [Paperback]

The House That Zee Built is a business and corporate history documenting the rise of the Goenka family and the transformation of their modest family enterprise into Zee, one of India’s major media and entertainment conglomerates.

Beginning in 1890 in undivided Punjab, the book traces the family’s journey from agriculture and traditional business to Subhash Chandra’s pioneering venture into satellite television, which ultimately transformed the Indian television landscape. It examines how Zee’s ambitious business model helped establish television as a major commercial industry in India and attracted international media giants to the country.

The book also focuses on the people, entrepreneurial strategies and organisational decisions behind Zee’s growth, particularly the roles of Subhash Chandra and his sons Punit and Amit Goenka. Through anecdotes, inputs from Zee’s core team and analysis of the media industry, it explores both the company’s achievements and its internal upheavals and future challenges.