Turning Red Into Black by Robin Banerjee [Hardcover]

Every business will hit tough times. The question is: can it revive and flourish again?

From Steve Jobs being ousted from Apple to Nvidia surviving on a month's cash reserves, the greatest comebacks in business history share one thing: the belief that failure is never final. Turning Red into Black is your definitive guide to reversing a business slump and transforming crisis into opportunity.

Drawing on riveting real-world turnarounds across industries and continents, this book diagnoses what ails struggling businesses and prescribes the right remedies, whether it is a simple painkiller or a full course of steroids. Customer obsession, people power, leadership, financial discipline, breaking silos – every lever of revival is explored with clarity, paired with practical, ready-to-use templates and case studies you can apply immediately to your own business.

This book also delves into the human side of building a business turnaround – the sleepless nights, the hard conversations and the moments of doubt before the breakthrough. It reminds you that behind every great business revival is a leader who refused to quit. A crisis, handled right, is the crucible in which truly enduring businesses are forged.

Whether you are a seasoned entrepreneur or just starting, this is the one guide you need when the tide turns against you.

Written by Robin Banerjee, bestselling author of Corporate Frauds, and drawing on his decades of leadership experience at Hindustan Unilever, ArcelorMittal, Essar Steel and Suzlon Energy – whether you are a seasoned entrepreneur or just starting, this is the one guide you need when the tide turns against you.